The distribution of LinkedIn engagement: A study of Y Combinator founders
We analyzed 20,000+ posts from 600+ YC founders and found each account's engagement follows a log-normal distribution, with fitted parameters that replicate across cohorts.
Research
Our research team investigates how B2B relationships are built, so that we can accelerate B2B growth in an AI-native era.
Imagine AI thesis
We are particularly interested in B2B growth because it is inherently a relationship problem that underpins the majority of economic activities in this world.
What B2B companies actually post and what works
Imagine AI tracked 32,277 posts by 744 executives, from seed-stage YC startups to unicorns like Rippling, Deel, MongoDB and ElevenLabs, and measured what performs across B2B companies systemtically.
1/3 of unique engagers on LinkedIn is your ICP
What happens when you stop counting impressions and start matching engagers against your CRM.