What counts as a touch
The complete definition of a qualified content touch is being documented and will be published here.
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METHODOLOGY
How we measure
We are documenting our full methodology for how content touches become measurable pipeline. This page is structured for the complete methodology as it is published.
How engagers are matched to CRM records
Our record-matching methodology, confidence thresholds, and verification process will be published here.
What gets excluded
The exclusions used to keep benchmarks conservative and comparable will be published here.